Boston Melts is a UK based online business which primarily provides customers with a variety of different melting waxes to be used as a base to create DIY candles.
I was commissioned to help create a logo for Boston Melts which was simple in design but also portrayed what the business provided. The target market of Boston Melts consisted mainly of women aged 23 - 40 and because of this I was asked to incorporate a more "feminine" colour palette and an overall "softer" look.
For the logo mark I started by combining the "B" from the business name and the flame of a candle to represent the type of products Boston Melts would be providing, I also shaped the flame of the candle to represent the "M" in the second part of the businesses name to make the logo mark more unique and identifiable. I also chose to round the corners or the logo mark and type to give the logo an overall softer aesthetic.