This project was created as part of a Motion Design course led by Brendan Harper. The objective was to design a visually compelling and persuasive advertisement using only text and objects. Through this project, I explored the principles of typography, layout, and composition, while tailoring the design for a specific audience. The animation also served as a space for me to experiment with various techniques to enhance visual impact and motion dynamics.
For this project, I created a short advertisement for Netflix that highlights the wide variety of content available on the platform. The animation incorporates 3D elements, kinetic typography, and masking techniques to create a dynamic and engaging visual experience. Throughout the design process, I adhered closely to Netflix’s brand guidelines to ensure consistency and authenticity.
The opening scene consists of the Netflix logo rising from behind a mask and then moving towards the camera. I done this by converting the composition into a 3D object and then created position and rotation keyframes to animate the logo moving and twisting towards the camera to cut seamlessly into the next scene.
To show the variety of shows that Netflix has to offer I first animated 3 columns of their most recent movies coming into frame within a 2D composition. I then took this composition and converted it to 3D where I then keyframed its rotation and position to give it more visual interest and movement.
In this scene, I began with a simple logo composition, keyframing the opacity of the Netflix logo to create a smooth fade-out effect. I then converted the composition into a 3D layer and animated it moving toward the camera to add depth and motion. To enhance the realism of the transition, I applied Easy Ease to the keyframes, resulting in a smoother and more natural movement.