Jayy Jaramillo Gomez is a Steadicam Owner and a certified TRINITY Operator based in London, Jayy primarily focuses on music video promotions, working with artists such as Stormzy, Headie One & Little Mix.

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During this project I worked with Jayy to create a new logo to replace his pre-existing one. Jay wanted to pass some features from the old design over to the new one, for example, he wanted to incorporate his current steadicam rig into the design while still maintaining good legibility and overall design.

We went through multiple renditions of the logo until we found a perfect balance between Jayy's specifications, readability and composition.

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